I Say Lenticular, You Say Stereographic
What do cheesy religious knick-knacks and an early Rolling Stones album have in common? If your answer was that they both use 3D lenticular effects, then you win the digital cigar. While “lenticular” is the technical term, more often such images are simply referred to as stereographic and come in several variations. Some change from one image to another as your angle of view shifts, an effect referred to as a “flip”, while the Stones album used a 3D effect (as near as I can rememberit was the 60s, after all).
Why mention such a niche form of image output? Because recent advances in the software used for generating lenticular imagery have simplified the process to the point where its use is increasingly becoming mainstream. HumanEyes 3D, one of the leading developers in this area, cites such brands as Miss Universe Organization, Looney Tunes, Coca Cola, Captain Morgan Parrot Bay Rum and Dove Shampoo among users of its software.
If you’re lucky enough to have clients who are willing to use such novel media for their campaigns, then I recommend checking out HumanEyes 3D for more information about this unusual approach to image generation.