June 2008 Archives
The stories that countries tell about themselves are rife with half-truths, propped up with fetishistic elements that speak in a special code to the initiated. Americans have the Liberty Bell, Mount Rushmore, the Statue of Liberty, the Declaration of Independence, and so on. Canadians have.. hmm, actually we Canucks don't have anything in that line, which in itself is a central element of our national character, but I'll save that for another blog. The focus this time out is on the French, who have a complicated history marked by Kings and Church, the French Revolution, Napoleon and recent events of a more or less unfortunate nature, all of which has become part of the myth of France.
There are hundreds—yes, hundreds—of awards available to those in the ad agency biz, ensuring that just about everyone should take home a prize at some point. Not that competition for these bits of plastic and glass isn't intense, since not only individual careers but the fate of entire agencies rests on continually snagging them to ensure a steady stream of top accounts. In fact, it's gotten to the point where campaigns are increasingly created with an eye on awards, not always to the benefit of the client. A good way to monitor this is on AdsOfTheWorld.com, a Graphics.com Network site, where visitors are quick to comment on campaigns that serve agencies first and clients second.
If you're into Photoshop, and I mean really into Photoshop, there's no limit to your interest in learning everything you can about it, both related to its current incarnation and future versions. And for a look into the future, there's no better man to keep an eye on than John Nack, Senior Product Manager for Photoshop.