The Apple iPhone Domino Effect
Apple's transition to a post-Jobs era has to date been a difficult one, marked by a slowing of innovation, a tanking stock price and this week's recent quarterly report marked by the firm's first drop in profits in a decade. On the other hand, Apple is sitting on a cash mountain, iPhone and iPad sales remain strong, iTunes continues to dominate music sales, the App Store is booming, the sales in Apple retail operations are off the charts, and so on.
So let's hope Apple is just going through a rough patch and will soon dazzle us anew with innovative, unexpected product releases. In the interim, enjoy the clip below showing 10,000 iPhones employed as dominoes, created by animation studio Aatma Studio, as a metaphor for the NFC (Near Field Communications) technology which might, just might, be incorporated into the next iPhone. Now that would be innovative. And yes, those are CGI phones.
This clip has been viewed almost three million times since being posted on YouTube. Impressive, yes, but an earlier clip by Aatma speculating on possible iPhone 5 functionality has received a staggering 66 million views! Lesson? That piggy-backing top global brands with such clips can provide huge exposure for creative firms. So what are you doing to take advantage of this?
Founding Editor, Graphics.com
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